Music Marketing #2

    During research for the project, there were many aspects the group had to look at and take into consideration. The main one was to find the target audience that we wanted to attract. We researched multiple other songs and tried to find the main audiences for them. After we found a target audience we decided to incorporate a new target audience as well in order to capture more people and make it more interesting. We took a look and saw some areas people could like for the music video and branding as well.

    Then came the planning for the whole idea. We started with what fits the theme best. The entire group threw out ideas left and right and tried to combine them into one whole idea. Once there was an idea decided we wrote it down to later plan it out better. Eventually came the overall and final result that the team came up with. The storyboarding part allowed the team to draw, and fix the areas in the story for the music video and allow us to find the right path we wanted to go down. We took ideas out and added new ones in, eventually completing the storyboard we wanted our creation to turn out as. 

    In the production phase for the video, the entire team came out and brought supplies to film. At first, the thought process we had was to film everything sequentially, but eventually, some shots were better to be shot all together at once rather than film, leave, them come back. It worked way better that way because we had our storyboard. After filming multiple scenes, we had some ideas along the way to help make the video better. Once we had most of our shots done it was complete. Some shots weren't able to be shot that day due to the location and timing. After we tried to finish some of those scenes, but it never worked out, so those were not used, or the story was changed to be a bit different. 

    After the production, everyone started to do research and develop the band a bit more on what was needed. For example, a website, social media platforms, and the overall presentation. Multiple ideas were already in place during the research phase at the beginning, and notes were written down based on what we captured. After everyone was assigned basic roles we got to work. One person was editing and we all got to look at the video and pitch in ideas and help. Everyone else tried to help in the other areas like the social media platforms and the websites. Once everything was done, all that was left was the presentation. Everyone wrote down the main areas they worked on while also collaborating with one another and always asking for help or helping others. Everyone had their parts and was also known in the other areas so everyone was good to present and it was all done accordingly.

    Overall I enjoyed this project on the creation of it and the presentation is trying to market a band and coming up with creative ideas. I learned new techniques and ways to capture the target audience's attention. I also learned how to manage the film portion in order to get the shots and scenes needed and try and get other shots in case of a backup plan, or a shot is corrupted or does not work. I also learned more about the target audience itself, and how to capture them, as well as how to capture them through the area of sound and music.